11 Nov '11, 8am

Consumers dislike ads on social networks: Study

SINGAPORE - Digital marketers patting their own backs for being first on social media may find their strategies backfiring. According to the Digital Life survey by TNS, a market research firm owned by WPP, netizens resent big brands invading their social networks. The study was based on in-depth interviews with over 72,000 people in 60 countries. The scale and detail of the poll makes it the most comprehensive study of consumer attitudes and behaviour online - on a global and local, said TNS. The research shows a little less than half of online users in Singapore ignore marketing efforts unless the brands engage them on a deeper level. TNS said 43 per cent of people in Singapore do not want to engage with brands via social media; against the global average of 57 per cent in developed markets such as Australia, Europe, Hong Kong, Ireland, Israel, Japan, Republic of Korea, T...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1111...

Tweets

Eye-Tracking In Google Maps: Study Shows Value Of No. 1 Ranking & Social Content

Eye-Tracking In Google Maps: Study Shows Value ...

searchengineland.com 11 Nov '11, 1pm

Things got more interesting in the next stage of the test. The participants did the same search, but for London, Ontario t...

The Digital Path to Social Media Success

The Digital Path to Social Media Success

searchenginewatch.com 10 Nov '11, 5pm

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnes...

Immortals *In Digital*

gv.com.sg 15 Nov '11, 5am

Visionary director Tarsem Singh (The Cell, The Fall) and producers Gianni Nunnari (300), Mark Canton (300) and Ryan Kavana...

Reena from our DALE programme writing about soc...

todayonline.com 10 Nov '11, 10am

In a famous speech at University of Kansas on March 18, 1968, Robert Kennedy said, "Too much and too long, we seem to have...

Social media users resent big brands invading their space

Social media users resent big brands invading t...

asiaone.com 10 Nov '11, 9am

AsiaOne Thursday, Nov 10, 2011 Businesses are wasting time and money trying to reach people online without realising that ...

Air-Asia-MAS Collaboration: Competition Law alone will not protect consumers: We may find ourselves the biggest

Air-Asia-MAS Collaboration: Competition Law alo...

loyarburok.com 10 Nov '11, 9am

This is an opinion by independent, not-for-profit research institute REFSA (Research for Social Advancement) released on M...

How To Use Social Media to Communicate Your Sustainability Wins

How To Use Social Media to Communicate Your Sus...

greenbiz.com 11 Nov '11, 12pm

Fewer than 10 years ago, companies were able to establish their prominence among "green" businesses relatively easily. As ...

North Korea seeks publicity on social networks:...

straitstimes.com 14 Nov '11, 7am

SEOUL (AFP) - North Korea's main government website has begun adding icons for users to post its statements fiercely criti...

Your daily #ecofashion update: Report: Non-profit, Social cause| Springwise

Your daily #ecofashion update: Report: Non-prof...

magnifeco.com 13 Nov '11, 2am

The ethical fashion label was started by Canadian business students Martin Weiss and Matthew Brightman earlier this year. ...

Use of Social Media, Digital Newspaper Editions: Survey

Use of Social Media, Digital Newspaper Editions...

straitstimes.com 04 Nov '11, 4pm

Social media participation has experienced an increase across a range of age groups, likewise solid gains in readership of...

Thai floods: Social networks overtake papers

Thai floods: Social networks overtake papers

asiaone.com 17 Nov '11, 5am

The Nation/Asia News Network Thursday, Nov 17, 2011 BANGKOK - Social networks have become a more popular source of flood i...

Use Social Media and Lead the Way to More Customers

Use Social Media and Lead the Way to More Custo...

searchenginejournal.com 16 Nov '11, 5pm

As a business in the latter stages of 2011, have you jumped on the social media train or have you been left behind at the ...

How Casual Connections Can Boost Your SEO, Social Strategies

How Casual Connections Can Boost Your SEO, Soci...

searchenginewatch.com 13 Nov '11, 4pm

Welcome to the world of casual connections. This is my term for partially engaged communications. People love to feel conn...

Google May Penalize Your Site for Having Too Many Ads

Google May Penalize Your Site for Having Too Ma...

searchenginewatch.com 10 Nov '11, 2pm

Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages, Matt C...