14 Nov '11, 6am

Face recognition marketing leaps off movies into bars: As SceneTap suggests, techniques like facial detection, w...

CHICAGO - Facial recognition technology is a staple of sci-fi thrillers like Minority Report. But of bars in Chicago? SceneTap, a new app for smartphones, uses cameras with facial detection software to scout bar scenes. Without identifying specific bar patrons, it posts information like the average age of a crowd and the ratio of men to women, helping bar-hoppers decide where to go. More than 50 bars in Chicago participate. As SceneTap suggests, techniques like facial detection, which perceives human faces but does not identify specific individuals, and facial recognition, which does identify individuals, are poised to become the next big thing for personalised marketing and smartphones. That is great news for companies that want to tailor services to customers, and not so great news for people who cherish their privacy. The spread of such technology - essentially, the dem...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1111...

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