14 Nov '11, 9am

AirAsia launches loyalty scheme to boost sales #malaysia

AirAsia launches loyalty scheme to boost sales #malaysia

KUALA LUMPUR, Malaysia (AP) -- Southeast Asia's largest budget carrier AirAsia hopes to bolster sales by another 500 million ringgit ($160 million) annually with the launch Monday of a passenger rewards program, Chief Executive Tony Fernandes said. Fernandes said the "BIG" scheme would help fill up an average 20 percent of seats on AirAsia flights that are unsold. He said the loyalty card would also double as a prepaid debit card with a tie-up with VISA. Members earn points when traveling and shopping, and can redeem those points for free air tickets and other rewards, he said. "It's a great way to get more people to fly. From 2012, this will generate (an additional) 500 million ringgit in sales," he told a news conference. AirAsia hopes to attract 1 million loyalty members by mid-2012, officials said. The launch of the program comes as AirAsia and other airlines face pres...

Full article: http://sg.news.yahoo.com/airasia-launches-loyalty-scheme-...

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