15 Nov '11, 1am

Check out Scoot's recruitment ad - just two circles and very unlike the usual airline ad

Check out Scoot's recruitment ad - just two circles and very unlike the usual airline ad

The Scoot ad in The Straits Times, featuring two empty circles, was designed to attract interest and get people talking. -- ST PHOTO: WANG HUI FEN By Karamjit Kaur, Aviation Correspondent Scoot, Singapore Airlines' new budget carrier, has launched its cabin crew recruitment with an advertisement that features two empty circles. The tagline: 'If all you see are two circles, we don't want you.' It ran in last Saturday's edition of The Straits Times - and if readers found it peculiar, that was the intention. 'The ad was deliberately designed to be different, to attract interest and to get people talking,' said Scoot's chief executive officer, Mr Campbell Wilson. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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