19 Feb '11, 12am

Branding Gone Bad: 10 Most Ill-Advised Ads Of All Time

Branding Gone Bad: 10 Most Ill-Advised Ads Of All Time

Burger King spent millions of dollars traveling to Transylvania, Greenland, and Thailand to find hamburger illiterate people to try their Whopper in an on-the-spot comparative taste test with the Big Mac. Critics blasted Burger King, upset that the company didn’t acknowledge the hunger that exists in some of the areas where they filmed, citing Thailand in particular, where 30% of people would never be able to afford a hamburger.

Full article: http://www.youngupstarts.com/2011/02/19/branding-gone-bad...

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