16 Nov '11, 2pm

M'sia to get new cable TV network

M'sia to get new cable TV network

KUALA LUMPUR, Malaysia: The battle for eyeballs in Malaysia looks set to heat up with the scheduled roll out of a new digital cable TV network by the first half next year. Known as Asian Broadcasting Network (ABN), it is targeting three million subscribers or 40 per cent of the market share within five years. Malaysia's pay TV market has long been dominated by Astro All Asia Networks since its launch 15 years ago. So the industry was abuzz when Nilamas corporation announced it is rolling out new digital cable tv network ABN next year. Some were sceptical just how the new kid on the block intends to take on Astro when other players in the past had failed. Nilamas Corporation CEO Sreedhar Subramaniam said: "We are not competing with existing pay TV operators. Our goal is to really reach the un-served market. "There are over four million households that are not using any kind...

Full article: http://www.channelnewsasia.com/stories/southeastasia/view...

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