17 Nov '11, 7am

Why Was This Sales Letter So Successful?

Why Was This Sales Letter So Successful?

by Mark Satterfield, author of “Unique Sales Stories: How To Persuade Others Through The Power Of Stories “ Perhaps it’s just because of the nature of my profession, but I’ve long been fascinated with why one sales letter attracts a swarm of interested clients while another is studiously ignored. This question motivated me to do some poking around and research what the most successful sales letter of all time was. The first step was to determine how we defined success. Would it be the number mailed? That didn’t seem right. Just because a letter is mailed a lot doesn’t necessarily mean it is effective. What about the greatest number of responses? That seemed better, but simply getting people to say they’d like more information didn’t seem like a high enough bar for a letter deemed the “most successful sales letter of all time.” No, in order to be crowned with that honor, th...

Full article: http://www.youngupstarts.com/2011/11/17/why-was-this-sale...

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