19 Nov '11, 10am

Amazon's Kindle Fire is being sold at a loss, says a research firm

NEW YORK - Amazon.com Inc.'s Kindle Fire tablet, which started shipping this week, costs US$201.70 (S$262) to make, a research firm said Friday. That's US$2.70 more than Amazon charges for it. The analysis by US-based research firm IHS indicates that Amazon is, at least initially, selling the tablet at a loss that it hopes to cover through sales of books and movies for the device. The manufacturing cost of a new gadget usually comes down over time as chips become cheaper. Amazon CEO Jeff Bezos told The Associated Press in September that the company's goal was to make a small profit from the hardware, but as a retail company, Amazon was willing to live with a smaller margin than most electronics companies would. "We want the hardware device to be profitable and the content to be profitable. We really don't want to subsidize one with the other," Mr Bezos said. IHS's estimate...

Full article: http://www.todayonline.com/World/EDC111119-0000074/Resear...

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Amazon sells Kindle Fire below cost - AsiaOne

Amazon sells Kindle Fire below cost - AsiaOne

asiaone.com 20 Nov '11, 10am

At US$199 (S$258), Amazon is selling the Kindle Fire slightly below the cost it takes to manufacture the tablet computer, ...

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eetimes.com 20 Nov '11, 5am

I don't think Amazon's play here has anything to do with making money on the Kindle Fire tablet. It appears that the compa...

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eetimes.com 16 Nov '11, 6am

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