19 Nov '11, 9pm

Luxury shopping - by invitation only

Some Louis Vuitton clients are more equal than others. The label's most valued customers are allowed access to a luxury apartment perched above its New Bond Street store in London. The chosen few, admitted by invitation, can curl up on couches amid artwork by Jean-Michel Basquiat and Gilbert & George and order drinks from a butler while personal stylists tout the brand's latest monogrammed wares. The apartment shows how Vuitton, whose laminated canvas bags drape the arms of fashionistas the world over, is tackling luxury's growing dilemma: How to sell more yet stay exclusive. The brand's stores are getting larger and more sophisticated, with lavish decor, art exhibits and bookstores. With a flat in London and its own jetty in Singapore, Vuitton is working hard to make even the very wealthy feel special. "What we have now is another layer on the cake," said Mr Peter Collett...

Full article: http://www.todayonline.com/Columns/TheFinerLife/EDC111120...

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