20 Feb '11, 10pm

TODAYonline | Commentary | Stephen Elop, Nokia's emergency call via @TODAYonline

One recent Saturday, Mr Stephen Elop (picture) went to his office overlooking the ice-bound Baltic Sea at Nokia's headquarters in Espoo, Finland, and started writing. "Hello there," he began, in the cheery manner of corporate missives from chief executive to employees. But there was nothing ordinary about the 1,200 words that followed. Mr Elop's "burning platform" memo, in which he likened Nokia to a man caught between a blazing oil rig and a dangerous leap into icy waters, caused a sensation when it leaked days before he was to unveil a new strategy for turning round the troubled phone-maker. The shock factor was what he intended, as he laid the ground for his radical decision to forge an alliance with Microsoft. "The one thing I've emphasised throughout my career is transparency - to be as open and honest as possible," Mr Elop told The Financial Times. The 47-year-old Ca...

Full article: http://www.todayonline.com/Commentary/EDC110221-0000122/S...

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