21 Nov '11, 9am

Social media marketing in India

INDIA: For 15-year-old Shraddha Sharma, uploading videos on YouTube was just another way to appease a friend who was unhappy with her... But little did she know that she would soon be the online singing sensation of India within weeks. Six months and eight video uploads later, she has almost 30,000 subscribers to her YouTube channel, more than four million video views and a whopping 110,000 fans on Facebook. She has also been signed to perform at a popular college festival in Delhi and has plans to launch her first-ever music album soon. Shraddha said: "Social networking sites are not just popular among youth but everyone else (as well). Everybody wants to remain active on these sites. So, I thought that social media and YouTube would be the best platform where I can share my talent." Websites like Facebook, Twitter, LinkedIn and numerous blogs have become a serious force ...

Full article: http://www.channelnewsasia.com/stories/technologynews/vie...

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