22 Nov '11, 1pm

Epic fail for Qantas Twitter competition #twitter

Epic fail for Qantas Twitter competition #twitter

CANBERRA - Australia's Qantas Airlines has been left red-faced after an ill-timed public relations campaign and Twitter competition backfired, drawing thousands of angry responses. Qantas on Tuesday invited users of the micro-blogging site to enter a "Qantas Luxury" competition, asking people to describe their "dream luxury in-flight experience" and possibly win a pair of Qantas first-class pyjamas and a toiletries kit. The timing of the PR exercise was questionable, coming just a day after Qantas and its unions broke off contract negotiations and after Qantas grounded its fleet in late October, a drastic move that stranded thousands of angry customers. PR experts said the campaign was perhaps Australia's greatest public relations failure and a classic example of the dangers of unpredictable social media. "Epic PR fail, excellent case study in corporate cultural tone deafn...

Full article: http://www.asiaone.com/News/AsiaOne+News/World/Story/A1St...

Tweets

Twitter index: Former French first lady Daniell...

sg.news.yahoo.com 22 Nov '11, 10am

The microblog is also filling with complaints about “corporate head hunter” Dr. Heather McGregor and her comments about ex...

Qantas talks with pilots, ground staff fail, matter now goes to forced arbitration

Qantas talks with pilots, ground staff fail, ma...

straitstimes.com 21 Nov '11, 6am

Australian airline Qantas said it was unable to resolve an industrial dispute with pilots and ground staff before a midnig...

Harness the Power of Facebook, Twitter and Goog...

searchengineland.com 22 Nov '11, 8pm

Drive new traffic to your site. Secure more conversions. Retain existing customers. Manage your company’s reputation and c...

Twitter traffic 2000 uv day What to do Black Ha...

blackhatworld.com 21 Nov '11, 9am

I have few adult blogs and they all have about 2000 visitors a day from twitter. I use TwittattacksPro to get traffic. Que...

Christmas comes early - we're giving away a Marc Jacobs handbag and a Versace for H&M jacket

Christmas comes early - we're giving away a Mar...

thebaglady.tv 22 Nov '11, 5pm

We've got a brand new look, and to celebrate we want to give you a brand new look too, with a killer handbag that'll insta...

weeks-worth-tweets-november-21-27-2011 | Week's Worth of Tweets

weeks-worth-tweets-november-21-27-2011 | Week's...

pga.com 28 Nov '11, 9pm

Many prominent golf companies, players and PGA instructors regularly take to Twitter to talk about their equipment and oth...

Using Twitter as an Education Tool #ict4champions

searchenginewatch.com 26 Nov '11, 6am

that talks about using Twitter to help engage students to facilitate active learning. It points out that "Metacognition, w...

Qantas dispute may drag

channelnewsasia.com 20 Nov '11, 4am

SYDNEY: The deadline on talks to resolve Qantas's bitter dispute with unions, which culminated in last month's extraordina...

Is Google Too Big To Fail? | SEO

seobook.com 25 Nov '11, 9pm

We are better off if we ignore what Google is saying and follow one thing: Google wants more money for Google. When we mak...

Internet Marketing Fail - Get A Day Job ! - Bla...

blackhatworld.com 27 Nov '11, 5pm

I have never scammed anyone and everything I do is whitehat, but that doesn't mean I can't be involved here in BHW lol. My...

#twitter Twitter index: Thanksgiving Day, thing...

sg.news.yahoo.com 24 Nov '11, 9am

Microbloggers are reminding their friends to “help those in need,” “spend time with your families and eat lots of turkey” ...

Twitter study reveals explosion in Arabic 'twee...

channelnewsasia.com 25 Nov '11, 4am

PARIS: The popularity of Twitter has soared in the Arab world over the past year, a study has revealed, reflecting the key...

X Factor judge @SimonCowell has joined Twitter ...

todayonline.com 18 Nov '11, 5am

LOS ANGELES - Former American Idol judge Simon Cowell has joined Twitter. The X Factor creator started tweeting on Wednesd...

for twitter newbies like me....

davidnaylor.co.uk 26 Nov '11, 5pm

This guest post was provided by University Alliance and submitted on behalf of University of San Francisco. USF offers onl...