23 Nov '11, 1am

[Infographic] Small Businesses More Comfortable With Social Media: Constant Contact

Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. The data, gathered from over 1,900 respondents across a range of business-to-business and business-to-consumer industries, gives new insight into a variety of marketing tools and how they are being used by small businesses. Here are some of the findings: - 81-percent of SMBs used social media to market their business, up from 73-percent six months back, - 60-percent of SMBs now use micro-blogging service Twitter to connect with customers, up from 47-percent in spring, - However, more SMBs use video-sharing (71-percent) than Twitter. Facebook reigns supreme at 86-percent, and - SMBs respond pretty much equally when it co...

Full article: http://www.youngupstarts.com/2011/11/23/infographic-small...

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