23 Nov '11, 10pm

China youths, short of Maos, carry branded shopping bags to show off. #FaceConsumption

China youths, short of Maos, carry branded shopping bags to show off. #FaceConsumption

Some young people in China who cannot afford top brand products are buying paper carry bags with brand names or logos to gratify their vanity. -- PHOTO: INTERNET (CHINA DAILY/ASIA NEWS NETWORK) - How to get a world famous brand bag with the least possible budget? A good imitation fake bag, a receipt and a paper carry bag will make that wish come true. Nowadays, some people who cannot afford top brand products are buying paper carry bags with brand names or logos to gratify their vanity. Some are even finding top brand labels, instruction books and receipts sold online. These purchases, which are not for practical needs, but merely to show off and gratify the owners' vanity, are called 'face consumptions'. A survey of 1,104 people conducted by China Youth Daily shows 84.2 per cent interviewees think 'face consumptions' are widespread amid young people. Please enable JavaScr...

Full article: http://www.straitstimes.com/BreakingNews/ANN/Story/STISto...

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