24 Nov '11, 8am

New Samsung ad pokes fun at Apple fans

NEW YORK - Samsung's new advertisement is causing an online storm as it takes a deliberate dig at fans of Apple's iPhone 4S. The advert shows people in queues around what looks like a launch of a new Apple mobile phone. As the ad begins, a man in the line says, "Blogs are saying the battery looks sketchy." A clear reference to the well-documented iOS 5 battery-draining bug. They then see other 'trendy' people with Samsung's Galaxy SII smartphone. Once they realise it is a Samsung, however, they recoil from the model. A man in the queue says "I can never get a Samsung. I'm creative". "Dude, you're a barista," says the man next to him. Mr Todd Pendleton, Samsung's chief marketing officer, and Mr Brian Wallace, Samsung's VP of Strategic Marketing, told business news site Business Insider that the company wasn't targeting iPhone owners in the ad. "We're not targeting fanboys. ...

Full article: http://www.todayonline.com/TechandDigital/Digital/EDC1111...

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