24 Nov '11, 12pm

Coca-Cola's "green" strategy working for its business

SINGAPORE: While governments worldwide are moving to combat global warming, businesses like Coca-Cola Singapore are also pushing towards being green. Coca-Cola Singapore has pledged to live positively by implementing sustainable initiatives across its business - a move which has helped the company cut costs among other things. While the company did not disclose how much savings it receives from such initiatives, it added that the strategy is good for business. Antonio Del Rosario, general manager of Coca-Cola Singapore, said: "For example, (at) our manufacturing plant we continue to light weight our cans so that we use less raw material. "From a marketplace standpoint... we roll out coolers into the market and every cooler that we send out has an energy management system that actually uses 35 per cent less energy, and all our bottles and cans are 100 per cent recyclable. "...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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