25 Nov '11, 1am

Keep An Eye On Service During Small Business Saturday, Warns Service Strategist

by John Tschohl, author of “Achieving Excellence Through Customer Service “ Black Friday officially kicks off the biggest shopping weekend of the year, and with it comes the 2nd annual Small Business Saturday , a day where shoppers are urged to buy from small businesses in local communities across the country. But remember to keep their eyes on service. Regardless what your business is, you are always first and foremost in the service business. Take your eyes off the customer experience and it could be the kiss of death. You have a store full of customers in your shop supporting Small Business Saturday, but why not really wow them and turn them into loyal customers who come in during the rest of the year? Here are some suggestions on how to do it: - Empowerment is critical on this day. Not everything is going to go as planned. Employees must make empowered decisions in fav...

Full article: http://www.youngupstarts.com/2011/11/25/keep-an-eye-on-se...

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