25 Nov '11, 8am

[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

The trouble with a book titled “Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ” is that most people will assume it’s meant for games – or at the very most, application – designers. But “Gamification by Design ” by gamification expert and chair of the Gamification Summit Gabe Zimmerman, and entrepreneur and veteran technologist Christopher Cunningham, is a lot more than that. If you’re not familiar with the term, gamification is essentially the idea of using game thinking and game mechanics to solve problems and engage audiences. In fact, gamification is already seeping into many parts of our lives – but it’s recently especially prevalent in web and mobile applications. Mobile location-based check-in service Foursquare , for example, was one of the first few mobile applications to employ a “badge” system to reward usage and consumer behavior – b...

Full article: http://www.youngupstarts.com/2011/11/25/review-gamificati...

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