25 Nov '11, 10am

Tighter advertising & promotions guidelines for casinos

SINGAPORE : Singapore authorities have tightened advertising and promotions guidelines for the country's two casinos to ensure that they do not target the domestic market. With immediate effect, the scope of the Casino Control (Advertising) Regulations will be expanded to cover promotions. These refer to membership drives, rewards and loyalty programmes, as well as lucky draws and contests. Previously, these were not covered under the law. Three specific incidents prompted authorities to act. These were: when Resorts World Sentosa provided free shuttle bus services from the heartlands to its casino; when the same operator promoted its Genting Rewards programme at heartland shopping malls and at the Seventh Month Hungry Ghost Festival events; and when Marina Bay Sands started publicising casino winnings on its website. All such activities have since stopped, but they were s...

Full article: http://www.channelnewsasia.com/stories/singaporelocalnews...

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