25 Nov '11, 11am

Apple ahead of rivals in mobile loyalty: Gfk research firm

Apple ahead of rivals in mobile loyalty: Gfk research firm

Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. -- PHOTO: REUTERS (REUTERS) - Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed. Some 84 per cent of iPhone users said they would pick iPhone also when they replace their mobile phones, while 60 per cent of consumers who use smartphones running Google's Android said they would stick with phones using the same software. Only 48 per cent of people using Research In Motion's mobile phones said they would stay loyal to their Blackberrys, the study showed. Smartphone sales have been surging since Apple introduced its first iPhone...

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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