25 Nov '11, 9pm

NEWS: A tighter leash on casino advertising #advertising #Advertisingjobs

SINGAPORE - Even as the Government tightened advertising guidelines for the two casinos to ensure they do not target the "domestic market", it would also do more to steer frequent gamblers away from deeper trouble. With effect from yesterday, the Ministry of Community Development, Youth and Sports (MCYS) and the Casino Regulatory Authority expanded the scope of the Casino Control (Advertising) regulations - which first came into operation in February last year - to cover not only casino advertisements but promotions as well. This will include membership drives, rewards and loyalty programmes, lucky draws and contests which the casinos here may carry out, said the MCYS yesterday. All casino advertising and promotions within Singapore are also prohibited unless there is prior approval from the MCYS - and this includes advertising and promotional activities within the grounds...

Full article: http://www.todayonline.com/Singapore/EDC111126-0000029/A-...

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