26 Nov '11, 9pm

Vacationing in crafted luxury: Luxury resorts that want to be noticed need to offer that extra something. Accord...

Sipping champagne at a posh resort that is perched on a cliff, while gazing out to sea at the sunset, sounds like the stuff that the well-heeled traveller might demand. And it is. But a picturesque setting is just the beginning. Luxury resorts that want to be noticed need to offer that extra something. According to Mr Mark Edleson, president of Alila Hotels and Resorts - which manages nine properties in the region and has 22 more under development in places like Cambodia, China, India, Indonesia, Oman and Vietnam - "luxury" is shorthand for a whole host of things. "When we evaluate potential sites, firstly, the destination has to be interesting," he says, in terms of the environment or the culture. It must also support the brand's values. "We are a design-driven brand that's sensitive to the physical environment and to the communities where we operate ... The architecture ...

Full article: http://www.todayonline.com/Columns/TheFinerLife/EDC111127...

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