28 Nov '11, 1am

8 Of The Most Successful Ad Campaigns Of All Time - Yahoo! Singapore Finance via @YahooFinance

8 Of The Most Successful Ad Campaigns Of All Time Janet Fowler , On Tuesday 22 November 2011, 1:34 SGT The catchiest slogans have a way of sticking in your mind, or perhaps even challenging the way you view the product being advertised. This is certainly the ultimate goal of marketers when they develop their advertising campaigns. Not all campaigns are created equal, but the best of the best illustrate how these slogans are an integral part of brand recognition. (For more on Advertising, read Advertising, Crocodiles And Moats .) Just Do It Nike adopted this slogan in 1988 while in the midst of financial difficulties. The slogan is now grilled into the minds of consumers who associate this simple saying with the brand's athletic gear. Perhaps the perfect slogan for a company selling athletic clothing and merchandise, "Just Do It" inspires a feeling of competition and encour...

Full article: http://sg.finance.yahoo.com/news/8-Of-The-Most-Successful...

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激太り。。。 やっぱり中国人マーケットをメインにすると大きく目立たないと受けないのね。。。

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