23 Feb '11, 9am

SPH launches new award for advertising agencies

SPH launches new award for advertising agencies

Media group SPH is launching The Pitch, a new 'reality' contest that challenges advertising agencies to come up with their strategic and creative best. -- ST PHOTO MEDIA group Singapore Press Holdings (SPH) is launching The Pitch, a new 'reality' contest that challenges advertising agencies to come up with their strategic and creative best. The aim is to raise the bar of integrated media initiatives. Each team, to comprise of one account director or strategic planner, one creative director and one media director, will be tasked with conceptualising an actual branding campaign for a brand that will be announced at a later date. This campaign must effectively incorporate a cross-media strategy that satisfies multiple touch-point objectives. SPH's senior vice-president and head of Strategic Marketing Geoff Tan said: 'Instead of just combining various media options to deliver ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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