02 Dec '11, 5pm

US approves Google's acquisition of Admeld

US approves Google's acquisition of Admeld

WASHINGTON: The US Justice Department on Friday approved Google's $400 million acquisition of Admeld, a company that provides an online advertising platform for publishers. The Justice Department said that a review of the transaction by its antitrust division had concluded that it was "not likely to substantially lessen competition in the sale of display advertising." "Although the Antitrust Division concluded that this particular transaction was unlikely to cause consumer harm, the division will continue to be vigilant in the enforcement of the antitrust laws to protect competition in display and other forms of online advertising," the department said in a statement. Google announced the acquisition of Admeld in June. The exact purchase price was not revealed but various reports put it at around $400 million. Mountain View, California-based Google makes most of its money ...

Full article: http://www.channelnewsasia.com/stories/afp_world_business...

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