24 Feb '11, 4am

Men's cosmetics take off in China: Chinese men have fewer hang-ups than Western men about using skin care produc...

BEIJING - MORE and more Chinese men are looking to the power of skin creams and anti-age serums to help them get ahead professionally, sparking a booming new market that has major cosmetics firms salivating. Chinese men have fewer hang-ups than Western men about using skin care products - and keen customers, especially in urban areas, are even snapping up pots of foundation, toners and whitening creams traditionally bought by women. Industry giants such as France's L'Oreal and German group Beiersdorf, which makes the Nivea line, are spending big on ads and distribution in China to conquer the promising market - and concocting new tailor-made products. 'It's a very dynamic market,' Jackson Zhang, vice-president of L'Oreal China, told AFP, saying that about 10 per cent of Chinese men are already using skin care products specifically made for them. The typical customer is an ...

Full article: http://www.straitstimes.com/BreakingNews/Asia/Story/STISt...

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