07 Dec '11, 10am

Singapore customises marketing campaign to attract Chinese tourists

Singapore customises marketing campaign to attract Chinese tourists

Local singer Stephanie Sun (third from right) poses with (from left) Ms Luo Xiaoyun, 28, Ms Wang Jing, 27 and Ms Wei Xue, 23, who have been picked to tour Singapore and share their experiences online via blogs and tweets with their fellow Chinese.-- PHOTO: STB The Singapore Tourism Board (STB) launched its new campaign to market Singapore overseas in Beijing on Wednesday. Called the New Discoveries campaign, the latest marketing push focuses on the needs of the consumer, which results in 'more targeted and integrated marketing campaigns that will comprise public relations, above and below-the-line advertising and digital marketing', the STB said in a statement released on Wednesday. In the coming months, this new approach will be rolled out in phases across other key markets, including Australia, India, Indonesia and Malaysia. As for the China market, the STB found that wh...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

Tweets

Singapore lures tourists from China

Singapore lures tourists from China

channelnewsasia.com 08 Dec '11, 3am

BEIJING: Singapore's tourism authorities have launched a new campaign to attract more Chinese tourists to the island repub...

Do you know #Singapore is #marketing itself???nice initiative..get details on

Do you know #Singapore is #marketing itself???n...

focussingapore.com 08 Dec '11, 7am

STB,Singapore Tourism Board, are developing campaigns in order to allure people from China to come to Singapore. STB has a...

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