08 Dec '11, 12am

Do-Not-Call registry: Firms want calls, SMS to be separated: ... phone calls or text messages, pushing this line...

By Irene Tham, Technology Correspondent There is a difference between getting an unsolicited phone call and receiving a text message from a marketer. Companies which solicit business through phone calls or text messages, pushing this line of argument, thus hope that text messages can be excluded from the proposed Do-Not-Call registry, which gives consumers the option of opting out of such potentially intrusive marketing tactics. This was one of the key arguments made by some of the 33 companies which have submitted feedback on the proposal, on which a second public consultation ended this week. Background story MESSAGES INTRUSIVE TOO 'An SMS is as intrusive as a phone call as long as it is unwanted. The fact that I can delete or ignore SMS messages is not a good reason to exclude them from the framework.' Teacher Sabrina Tu, 49 The Ministry of Information, Communications a...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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