08 Dec '11, 3am

Singapore lures tourists from China

Singapore lures tourists from China

BEIJING: Singapore's tourism authorities have launched a new campaign to attract more Chinese tourists to the island republic. This is mainly to target more experienced and well-heeled travelers. The Singapore Tourism Board's new marketing campaign launched in Beijing seems hardly complete without its tourism ambassador and pop star Stefanie Sun. Titled New Discoveries, it's aimed at helping Chinese tourists deepen their understanding of Singapore, and give them with reasons to visit Singapore again and again. According to the World Tourism Organization, by the year 2020, China looks set to become the world's fourth largest tourist-generating country. And clearly, the needs and expectations of Chinese tourists have evolved and changed over the years, and will continue to do so in the years ahead. Edward Chew, chief representative regional director, Greater China, Singapore...

Full article: http://www.channelnewsasia.com/stories/southeastasia/view...

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