08 Dec '11, 12pm

Singapore tops country brand study across 113 countries: Futurebrand

Singapore ranks 16th globally, fourth in Asia Pacific and first in South-east Asia, according to the latest study by brand consultancy FutureBrand. -- PHOTO: BT Singapore ranks 16th globally, fourth in Asia Pacific and first in South-east Asia, according to the latest study by brand consultancy FutureBrand. The Country Brand Index (CBI), into its seventh year, is a global survey that assesses 113 countries across 26 image attributes and six measures of brand strength. These include value system, quality of life, tourism and business environment. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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