10 Dec '11, 10am

Mobile app developers must be business savvy to succeed

The Brunei Times Friday, Dec 09, 2011 MOBILE application developers must possess an entrepreneurial mindset and look outwards if they want to make it big in the mobile app space. While a great idea and luck often play a significant role in determining the success of a mobile app, sustainable business management is also important to ensure the app is marketed well and the survival of the venture. "A great and unique idea is not enough. You have to be business-minded if you want to reap the rewards," said Nicky Wong (pictured), founder of Infindo. He said the rise of smartphones and downloadable content has opened doors to developers and businesses gobally where many are jumping into the bandwagon to take a piece of the pie. With total application downloads from Apple's iTunes app store topping seven billion this year, and monthly sales of upwards of US$200 million (S$258 mi...

Full article: http://www.asiaone.com/News/Latest+News/Science+and+Tech/...

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