11 Dec '11, 11pm

Can a taxi driver earn $3000 a month?: Decorating his taxi is one way Mercedes cab driver Joseph Ho keeps his gr...

'Base of regular customers is key' THE first thing passengers notice when they enter cabby Joseph Ho's Mercedes taxi is the decorated interior. His dashboard is decked out for Christmas with snowman figurines, bells and reindeer stickers. Soon, it will sport a different look for Chinese New Year. On normal days, he might use artificial orchids. He also displays gifts from regulars, such as a magnet from Texas that an American gave him. Decorating is both a hobby and one of the ways in which Mr Ho, 51, keeps his regular customers. "I'll do up my car nicely and keep it clean and if customers like my service, they'll get my name card. Everybody has their own ways," he said. "If I don't decorate, my regulars ask me why and want to know what I am going to do next.? He said his income varies and he earns $2,500 to $3,000 a month. He is on the road for 12 hours a day from Monday ...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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