14 Dec '11, 2pm

2012 Will Be The Year Of The Empowered Merchant, says Schedulicty

We all acknowledge that small businesses are the lifeblood of the economy, and that technology is becoming increasingly important to help them survive and thrive in a poor economy. Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity , believes that 2012 will be a year that will see a majority of small businesses harness and leverage the power of technology and online productivity tools to effective manage and grow their business. Here are his small business predictions for 2012: 2011 was the “Year of the Daily Deal”; 2012 will be the “Year of the Empowered Merchant ”. Many merchants have learned from past mistakes, as random go-for-broke deals will evolve into more well thought out offers. This gives merchants the opportunity to strengthen loyalty by offering targeted, hyper-local deals and offers of perishable appointment based inventory. ...

Full article: http://www.youngupstarts.com/2011/12/14/2012-will-be-the-...

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