27 Feb '11, 1am

More bosses step forward to endorse own products: By Jamie Ee Wen Wei Heir apparent to Jean Yip hair and beauty

More bosses step forward to endorse own products: By Jamie Ee Wen Wei Heir apparent to Jean Yip hair and beauty

Heir apparent of Jean Yip hair and beauty group Cheryl Wee became its band ambassador last April. The aspiring artiste is also involved in business development for the chain's new concept store, Enjoy by Jean Yip. -- ST PHOTO: TERENCE TAN View more photos SHE is the poster girl for hair-and-beauty group Jean Yip, appearing in its print and TV ads. But Miss Cheryl Wee is no ordinary model. The 23-year-old is the eldest daughter of the chain's owners Jean Yip and Mervin Wee, both aged 52. An aspiring artiste, represented by talent agency Music and Movement, and a former Miss Singapore Universe second runner-up, she was named Jean Yip's brand ambassador last April. She may be the heir apparent but she insists the endorsement did not land in her lap. 'I had to go for casting, along with other models, and show my portfolio,' she said. 'The decision doesn't just lie in my family...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

Tweets

China's Alibaba bosses step down after fraud probe

channelnewsasia.com 21 Feb '11, 3pm

SHANGHAI : Chinese e-commerce giant Alibaba.com said Monday its chief executive and head of operations had resigned after ...

Singapore Armed Forces (SAF) will step up its c...

todayonline.com 03 Mar '11, 3am

SINGAPORE - The Singapore Armed Forces (SAF) will step up its contributions to Afghanistan as the country remains a key no...