16 Dec '11, 8am

KFC Malaysia grilled over social media gaffe where it offered free burgers through Facebook

PETALING JAYA - KFC Malaysia is facing a social media backlash, after offering 'free burgers' through Facebook, said marketing magazine Campaign. Campaign's report said the fast food chain has drawn massive criticism after offering an online voucher for a free double zinger burger combo but retracted it on the same day on "overwhelming response". KFC Malaysia told Campaign the incident occurred because "all the allocated stocks for the online promotion have finished" due to overwhelming response. The company's Facebook received more than 4,000 comments, with some claiming they have submitted complaints to the Ministry of Domestic Trade, Cooperative and Consumerism reported Campaign. This is not the first time KFC Malaysia has faced social media disaster. Several months ago, two scandalous video on the misconduct of KFC Malaysia's kitchen staff were widely spread on social ...

Full article: http://www.todayonline.com/World/EDC111216-0000105/KFC-Ma...

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