27 Feb '11, 5pm

F&N creates new unit to expand ice cream business

F&N creates new unit to expand ice cream business

SINGAPORE: Who can resist ice cream - especially if it's going to make you money? Fraser and Neave is growing its ice cream business by creating a new division called F&N Creameries. The new unit will integrate and consolidate the management and operations of the company's ice cream business across Singapore, Malaysia and Thailand. It will also manage a portfolio of all-time favourites - Magnolia and Meadow Gold - as well as the newly-acquired King's brand. The company says F&N Creameries will be led by Mr Lye Jit Hui, previously the general manager of F&N Foods, the Group's F&B business unit in Singapore. F&N Creameries is also setting its sights on expanding its brand portfolio and increasing market share through product innovation and expansion to new markets in the region. Listed on the Singapore stock exchange, F&N Limited ranks as one of the more established companie...

Full article: http://www.channelnewsasia.com/stories/singaporebusinessn...

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