27 Feb '11, 10pm

TODAYonline | Singapore | Where innovation's a matter of life and death via @TODAYonline

In rural Bangladesh, a woman goes from house to house assessing the health of her neighbours for a small fee. Nothing unusual as village health workers have long been the stalwarts of healthcare in rural communities - except that this woman carries the latest ultrasound technology in her pocket. Data from her hand-held devices no larger than a cell phone are transmitted to a central location for analysis and treatment guidance. This device, GE VScan, is unique in that it takes healthcare to the patient, rather than the other way round. More interestingly, it was developed and manufactured in the markets for which they are designed. "Reverse innovation" is the term coined by General Electric (GE) chief Jeff Immelt and Dartmouth Professor Vijay Govindarajan to describe such innovations which arise in emerging economies to meet local needs. This is in contra-distinction to th...

Full article: http://www.todayonline.com/Singapore/EDC110228-0000115/Wh...

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