19 Dec '11, 11am

Holidays, Shopping Habits, Mobile Marketing And Small Businesses

Holidays, Shopping Habits, Mobile Marketing And Small Businesses

Holidays are important to small businesses because consumers spend a lot during festive seasons. But a new survey by AT&T of small business owners is showing that customers are changing their buying habits, and that they need to change the way that they reach out and connect with their customers during the festive buying season. Consumers’ Buying Habits Are Changing No doubt, much of that change can be attributed to the declining economy, as well as the spread of mobile technologies. According to the report, for example, 67-percent consumers are starting to focus more on the total cost of purchase than just price at face value; 42-percent are also focusing more on quality. Small Businesses Are Adapting Too Small business owners concede that they need to adapt to such changing consumer trends. Improving their core business remains the main focus: 42-percent of small busines...

Full article: http://www.youngupstarts.com/2011/12/19/holidays-shopping...

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