19 Dec '11, 10pm

Korean pop music beginning to make serious inroads in the West

The biggest surprise at last month's MTV Europe Music Awards didn't come from the outfits chosen by Lady Gaga or that weird man roaming around the stage without his clothes on. In fact, the most unexpected moment arrived towards the end of the ceremony, when the winner of the Best Worldwide Act award was announced. The winners of the fan-driven award were Korean group Big Bang, who won 58 million votes to beat Britney Spears. This was the one act that night most viewers wouldn't have known. Big Bang's victory shed light on the rise and rise of Korean music across Europe. K-pop has become one of South Korea's most notable exports in recent years. Paul Han, co-founder of the South Korean pop culture blog Allkpop.com, defines the style as "fun music, with a fusion of many genres" - it takes in electro-driven bubblegum pop; sometimes it's sprinkled with semi-nonsense English l...

Full article: http://www.todayonline.com/Entertainment/Music/EDC111220-...

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