28 Feb '11, 9am

Companies atwitter over social media

Companies atwitter over social media

When social media usage becomes a verb, you know it's common place. But should organisations jump on the popular bandwagon and use social media to reach their audience? The experts aren't so sure. Human resource practitioners said many organisations don't allow employees to while their time away on social media. But other companies use their staff or hire specific people to handle social media. Like the Singapore Tourism Board, which has appointed a dedicated "social conversationalist", Ms Shirley Eng. Her professional social network LinkedIn account described her job scope as having to "identify and develop relationships with key internal stakeholders to ensure real-time alerts and quick response times for indirect responses". Accidents She is also supposed to "increase the number of people engaged in social conversation about Singapore as a destination". Sounds like a go...

Full article: http://www.asiaone.com/News/AsiaOne+News/Singapore/Story/...

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