21 Dec '11, 2am

[Review] The Real Truth About Social Media

[Review] The Real Truth About Social Media

TV host and founder and CEO of boutique social media agency Resonate Social Media , puts together in his book a compilation of various “secrets to social media success” aimed at helping businesses, big or small, navigate through the pitfalls of engaging customers online. And while much of Harr’s credibility comes from helping many of his agency’s clients, at least he’s honest – Harr readily concedes, in the introduction of the book, that much of the material within “The Real Truth About Social Media ” will seem basic to experienced social media strategists, and is more targeted at business owners who want to start embracing social media. And many social media practitioners will probably point out that much of the book’s content is readily available online somewhere on the interwebs (Dell Hell , for example, is a tired, over-used case study).

Full article: http://www.youngupstarts.com/2011/12/21/review-the-real-t...

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