21 Dec '11, 9am

SPH Unionworks to launch women, family radio station on FM92.0

SPH Unionworks to launch women, family radio station on FM92.0

SPH Unionworks has won a bid to host a new radio channel catered to women and family. Pictured is Ms Goh Wee Wang, general manager of SPH Unionworks. -- ST PHOTO: ASHLEIGH SIM SPH Unionworks will operate a round-the-clock women and family radio station in English after being awarded the FM92.0 radio frequency by the Media Development Authority (MDA). Earlier in March, the MDA held a public tender for two vacant frequencies - FM89.3 and FM92.0 The tender committee said: 'SPH Unionworks' proposal caters to an underserved, niche segment of the population. Existing local radio stations do provide some women and family-related content but none of them are positioned as stations which cater solely to this audience segment.' The MDA received a total of 11 bids, among the bidders were MediaCorp and StarHub. Please enable JavaScript to view the comments powered by Disqus. blog comm...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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