22 Dec '11, 9am

‘SMRT has a lot more to learn about social media’ #Singapore

It took SMRT over one hour to update the public regarding train delays. (Screenshot from Twitter) It took SMRT three train breakdowns and four days to create a social media account on Twitter. Their initial Twitter description stated that updates are only posted during working hours, Mondays to Fridays from 9am to 6pm, excluding public holidays. Newsrooms have to wait for official statements, which usually take a much longer time, before they can release any information out to the public. This seems rather unacceptable in today's fast-paced digital age, according to most social media experts. In terms of social media, SMRT has been rather inadequate in disseminating information to the public with regards to the recent train delays and breakdowns. The train delay during Monday's evening peak hour along the North-East line is a quintessential example. I was on board the nort...

Full article: http://sg.news.yahoo.com/blogs/singaporescene/smrt-lot-mo...

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