23 Dec '11, 6am

[Singapore] LiveJournal Blogshops Record S$96 Million In Transactions For 2011

[Singapore] LiveJournal Blogshops Record S$96 Million In Transactions For 2011

You’d think that for a tiny country where almost everything is conveniently located nearby, Singaporeans wouldn’t quite take to online shopping as we have. But blogshopping – shopping online via blogshops – has indeed taken off in a very big way: according to a LiveJournal survey, some 480,000 people visit LiveJournal-hosted, Singapore-based blogshops every month with an intention to shop. LiveJournal is one of Singapore’s largest online portals. Catered towards a female audience, the portal hosts over 50,000 Singapore-based blogshops – selling everything from clothes and handcrafted fashion accessories, to home-baked muffins – with transactions on these blogshops are expected to hit a value of S$96 million at the end of this year. This will represent around six-percent of Singapore’s total e-commerce volume for 2011. “We are extremely impressed with the Singapore e-commer...

Full article: http://www.youngupstarts.com/2011/12/23/singapore-livejou...

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