25 Dec '11, 4pm

Jet Li to focus on combating injustice #taichi

It was at that time Li founded his first company promoting kungfu and tai chi, but it wasn't profitable. "At the beginning of the 1980s, people were not familiar with the market-oriented economy, and they thought I was 'promoting capitalism'. That's why I failed," Li says. But he is starting again 30 years later. To explain his approach to promoting tai chi, Li used the traditional Chinese adage "tianshi, dili, renhe", which literally translates as "good timing, geographical convenience and good support from the people". The domestic and foreign markets for tai chi exist, and public understanding is forming. But most importantly, China needs a cultural signature, Li says, and he believes that should be tai chi. He partnered with sportswear giant adidas in 2009 to launch the tai chi-inspired Wu Ji collection. This April, Li founded the company Taichi Zen with Alibaba Group'...

Full article: http://www.asiaone.com/News/Latest%2BNews/Showbiz/Story/A...

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