27 Dec '11, 6am

[Review] Disciplined Dreaming

[Review] Disciplined Dreaming

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when a flash of brilliance strikes somebody? How can one be creative if one is an engineer/accountant/mechanic? Well, according to Josh Linkner , CEO of ePrize, anybody in any profession can be creative and it doesn’t just happen by accident. In his book “Disciplined Dreaming “, the business innovator and jazz musician shows that creativity isn’t born but made. Any organization can be a creative one so long as it applies his five step process to strengthen one’s “creative chops” as follows: Step 1: Ask - This entail identifying and clearly defining one’s specific Creativity Challenge (the creative project identified for action) and learning how curiosity and awareness can be driven in one’s team. A key part of this is the development of a Creativity Brief that articulates and directs one’s e...

Full article: http://www.youngupstarts.com/2011/12/27/review-discipline...

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