27 Dec '11, 10am

China's affluent demanding better food & services

China's affluent demanding better food & services

BEIJING: As salary levels climb in China, younger mainland Chinese with more disposable incomes are demanding better food and services. This has given rise to young entrepreneurs setting up innovative companies to provide premium services in the capital Beijing. One such company is Jinshisong Delivery Service, which is no ordinary take-out service. The premium service comes with a delivery man, placemats, cutlery and gourmet fare - such as Peking Duck, double-boiled herbal soup and fresh sashimi - all at a click of a mouse. Jinshisong's founders are young entrepreneurs under the age of 30 who started the business after one too many bad experiences with poor take-out services in Beijing. John Sun, Jinshisong Delivery Service founder, said: "Many of those food deliverymen, when they enter my house, they stink. And I just lose my appetite." So in May this year, Jinshisong was...

Full article: http://www.channelnewsasia.com/stories/eastasia/view/1173...

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