29 Dec '11, 1am

For the not-so-serious drinker: Marshmallow vodka: NEW YORK (REUTERS) - Vodkas flavoured with

For the not-so-serious drinker: Marshmallow vodka: NEW YORK (REUTERS) - Vodkas flavoured with

The world's largest vodka brand, Smirnoff, is trying to appeal to Americans' sweet tooth with zany flavours like 'fluffed marshmallow' and 'whipped cream.' -- PHOTO: REUTERS NEW YORK (REUTERS) - Vodkas flavoured with citrus and berry have been around for years and recently some newer brands have been trying to create buzz with unusual flavours. But this holiday season, for the first time, the world's largest vodka brand is trying to appeal to Americans' sweet tooth with zany flavours like 'fluffed marshmallow' and 'whipped cream.' Faced with relentless competition from established and upstart brands, Smirnoff's owner - the London-based beverage group Diageo Plc - took inspiration from things like cookie-scented candles and vanilla-scented laundry soap. It then relied on focus groups, mixologists and food scientists to come up with the new drinks, which went through some 15...

Full article: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/...

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