02 Mar '11, 12pm

Levi's opens online store in China: 'Levi's launched their flagship on...

BEIJING - US JEANSWEAR giant Levi Strauss and Co has opened an Internet store on China's largest retail website Taobao as it seeks to grab a share of the fast growing online consumer market. 'Levi's launched their flagship online store in China on the Taobao Mall platform a few days ago,' a spokesman for Chinese e-commerce giant Alibaba Group, which owns Taobao, told AFP. More than 200 products are available and Levi's plans to launch exclusive online-only styles, she said. Taobao Mall is a business-to-consumer platform operated by Taobao, which also provides a consumer-to-consumer service. E-commerce has been expanding in China as more companies set up online stores to cut costs and improve efficiency. Levi's is the latest foreign clothing brand to target the country's Internet market, which now has 457 million web users. -- AFP

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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