02 Mar '11, 12pm

More than just 60 minutes in the dark via @cmswire #earthhour

More than just 60 minutes in the dark via @cmswire #earthhour

The area around the Esplanade was plunged into near-darkness during Earth Hour on 28 March 2009. This year, Earth Hour will take place on Saturday, 26 March at 8.30pm. -- ST PHOTO: CHEW SENG KIM IT IS a familiar symbol to most - the '60' logo for Earth Hour, embossed with an imprint of the world map. This year, the unveiling of the '60+' logo marks a slew of new initiatives undertaken by the movement to extend its conservation efforts 'Beyond the Hour'. These include the launch of a global online platform, an iPhone application, as well as a campaign to encourage Singaporeans to be more energy efficient. 'It is through the collective action of individuals and organisations that we will be able to truly make a difference, which is why we are urging people across the planet to share how they will go beyond the hour this Earth Hour,' said Andy Ridley, the co-founder and execu...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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